Stop by one of our financial centers in the Greater Baton Rouge area on any given Friday, and you may be surprised to see bankers out of their normal business attire and sporting denim instead. No, we aren’t testing the latest fashion trends, but we are supporting our associates as they create some good for the local communities they call home.
Associates wishing to go casual for a cause, can pay $5 on Friday for the privilege of wearing their favorite pair of jeans to work with each dollar donated going to local charities.
The idea for Jean Day Friday began in 2016 as a grassroots response to the massive flooding in Baton Rouge. Associates rallied together looking for a way to raise funds to replenish the company’s associate assistance fund, which helps associates experiencing financial hardships as a result of unavoidable emergencies or disasters. The participation and success was so great that associates began wondering what more they could do, and thus Jean Day Friday was born.
Now nearly four years later, associates still look forward to Jean Day Friday where they can enjoy casual dress while making a difference in the lives of people in their community that may need a helping hand. Associates from other areas of the company have even joined in the initiative, designating their own Jean Day to support the overall mission of the project.
Each month non-profit recipients are chosen based on associate nominations or as a result of community needs—even communities that extend beyond our footprint. In April 2019, Ruston, Louisiana suffered extreme damage after an EF-3 tornado ripped through the college town with winds as strong as 165 mph. Although Hancock Whitney doesn’t have a location in Ruston, associates felt that donating that month’s contributions to the Community Foundation for North Louisiana was the right thing to do, having weathered their own natural disaster a few years earlier.
In 2019, associates in Baton Rouge, Livingston, and Ascension parishes jointly raised over $10,000 for local non-profit organizations.
2019 recipients of Jean Day donations included
- Knock Knock Museum
- Junior Achievement
- Parkinson’s Foundation
- LA Foundation Against Sexual Assault
- St. Vincent de Paul
- Community Foundation for North Louisiana (Ruston)
- Baton Rouge Food Bank
- Central Food Bank
- United Way
- Foundation for Woman’s Hospital
- Flood Relief in Texas (United Way)
Our associates have taken our core value of Commitment to Service to heart, and we are proud of those who made it their personal responsibility to help these vital nonprofits provide needed services to the community. We are only two months into 2020 and with the passion of our team, we look to exceed 2019’s accomplishments and help even more people and organizations in the coming year.